ABOUT US
SPIRIBAM encompasses all the spirits activities of the GBH family group (Groupe Bernar Hayot). We coordinate the development, production, and distribution of premium brands from exceptional terroirs.
With subsidiaries located in our key markets and a structured presence in the on-trade, supermarket, and travel retail sectors, we ensure controlled and sustainable international distribution of our brands.
Our organization relies on integrated marketing expertise, a selective distribution network, and high-performing logistics units that guarantee operational excellence and quality of service.
SPIRIBAM is committed to preserving traditional know-how, promoting its heritage, and supporting the long-term growth of each of its brands in more than 70 countries.
OUR MISSION
To be ambassadors of exceptional spirits while preserving artisanal craftsmanship.
Spiribam is committed to elevating its owned and partner brands worldwide by cultivating excellence, diversity, and authenticity.
Ensuring the production of our iconic brands
Preserving artisanal traditions
Showcasing the excellence of our brands on the international stage
Expertise Rooted
in Terroir
Built on ancestral know-how and a shared passion for quality, SPIRIBAM highlights the authenticity of terroirs through a selection of rums, vodka and liqueurs from emblematic regions.
Each brand tells a story — a family heritage, a deep attachment to the land, and an unwavering commitment to quality.
This blend of tradition and innovation is what makes SPIRIBAM unique.
- Martinique
- Saint Lucia
- French Guiana
- Mauritius
- Burgundy
Our values
Sustainability
Adopting environmentally respectful practices to preserve natural resources and support local communities.
Passion
Cultivating a passion for spirits and sharing this enthusiasm with our partners and customers around the world.
Innovation
Encouraging innovation and continuous improvement to meet consumer expectations while honoring our heritage.
Respect
Preserving traditional production methods and promoting the authenticity of our spirits.
Integrity
Acting with transparency and high standards in everything we do.
Tradition
Committed to offering products of the highest quality by maintaining elevated standards across all aspects of our business.
